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Webinars

Future of market research

If we agree that the industry needs to change then we are going to need a different mindset. Our current model may well need to adapt with a far great emphasis on 'output' in the form of insights than on better technology and process. So, how do we...

Catalogue: Webinars 2016
Authors: Finn Raben, Ian McVey, John Kearon, Mario Callegaro
June 15, 2016
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Citation

Raben, McVey, Kearon and Callegaro (2016a, June 15). Future of market research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-of-market-research-